Jenda Announces Executive Intelligence 2.0, Called the “Moneyball for Bev Alc” by Industry Leaders

New York, NY — December 2025 — Beverage alcohol suppliers have historically relied on lagging, anecdotal, and incomplete insight into commercial realities in off-premise accounts. They now have real-time visibility into over 60,000 storefronts updated every day, with pricing clarity, stock visibility, and competitive insights at the outlet level.

Today, Jenda announced Executive Intelligence 2.0, which continuously evaluates where brands are positioned to win or lose at retail. Performance is assessed daily across suppliers’ portfolios and competitive sets by mirroring the shopper experience and focusing on the conditions that most influence purchase decisions, such as presence, product availability, and price.

A senior industry leader recently referred to Jenda as “the Moneyball for Bev Alc,” reflecting the platform’s ability to highlight undervalued opportunities, reveal hidden risks, and guide teams toward high-impact actions as an alternative to the delayed and incomplete information that had long represented the industry’s only available visibility into on-the-ground retail conditions.

“Executive Intelligence 2.0 gives leadership teams a clear view of what’s happening across the country today and the ability to act on it,” said Harry Shulman, CEO of Jenda. “This new tool replaces assumptions with accuracy and provides suppliers with the clarity needed to compete in a complex environment.”

Executive Intelligence 2.0 unifies Jenda’s commercial data into an executive-level view that surfaces the most important commercial realities affecting performance today, including:

Nationwide Portfolio Health
A national assessment of execution fundamentals, highlighting markets and retailer groups where commercial conditions are solid and where systemic weaknesses such as distribution voids, recurring out-of-stocks, or misaligned price position are creating exposure.

Pricing Alignment & Market Pricing Visibility
A consolidated view of pricing across the entire retail landscape, including tens of thousands of independent outlets. This view identifies where pricing reflects intended positioning and where misalignment is slowing velocity or giving up margin without improving outcomes.

Share Capture Opportunities
A strategic view of markets and retailer groups where competitive dynamics, including sustained inventory lapses, weakened shelf presence, or disadvantageous pricing, create immediate opportunities to capture share.

Execution Issues & Early Indicators
A high-level read on emerging execution issues across distribution, availability, price position, and competitive pressure, giving leadership early visibility into problems that previously went undetected until they affected performance.

 “Our partners want immediate visibility into the signals that impact today’s performance,” said Shulman. “Executive Intelligence 2.0 is designed to surface those priorities.”

Several of Jenda’s partners have already been using Executive Intelligence 2.0 through a limited beta program. With today’s launch, the platform is moving out of beta and will be rolled out more broadly to Jenda’s supplier and distributor customers.