Track Earned Campaigns at Scale with Retailer Digital Marketing Monitoring

Marketing Monitoring
Pie Chart-2-1

Beverage alcohol suppliers and distributors invest a lot of time and money in marketing and merchandising their products with their retail partners – spending countless hours influencing how and when they talk about their products.

 

But getting visibility into all the retailers’ digital merchandising efforts is a full-time job, wasting valuable marketing time. Manually tracking everywhere brands are featured is nearly impossible.

Jenda’s Marketing Monitoring Module takes the legwork out of the “listening” efforts at scale with our qualitative & quantitative dashboards on retailer merchandising, by monitoring their email marketing campaigns, social media posts/stories, and on-site web banners every day.

JENDA-UI_06_Feed

The Feed

“The Feed” in Jenda’s Marketing Monitoring Module provides a near real-time view in one single place for digital merchandising content posted online by more than 80 key retailers – including the full creative. Jenda’s Marketing Monitoring Module tracks all their digital communications from major online channels* including Instagram, X (formerly Twitter), Facebook, email newsletters, and web banners.

The Feed also includes intuitive filters that allow users to customize their views to just the retailer, product category or subcategory, brand,  channel (social, web, email etc…), and even seasonal holiday that they choose.
 
*Additional channels including TikTok coming soon. 

Share of  Voice

“Share of Voice” reports in Jenda’s Marketing Monitoring Module provides quantitative views of the mentions captured in “The Feed.” Users can view macro trends at the category or subcategory level, in addition to diving into brand, supplier, and retailer reports that allow them to see how they stack up against their competitors.
JENDA-UI_05_Share

Learn More


Put yourself into the shoes of a consumer to see how
retailers display your products in digital marketing campaigns.